Field Note
Pro-Business Talk Is Cheap: How to Test What SMEs Actually Need From Government
A new government can sound pro-business in one sentence and anti-growth in the next. It can promise "greater certainty, faster decisions" in a press release and, in the…
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Recent Notes
The Founder Who Felt Nothing When the Money Arrived
A funding round closes. The term sheet is signed, the wire transfer confirmed, the email pings — and the founder…
When Your Idea Didn’t Fail — Your Pitch Did
You ran the test. You talked to ten people, put up a landing page, showed a mockup to a potential…
The Convenience Trap: Why Risky AI Habits Aren’t the Validation Signal Founders Think They Are
Half of the founders in a recent UK survey admitted to pasting sensitive company information into public AI tools within…
The Stealth Search Trap: Why Quietly Replacing a VP Usually Backfires
A stealth search sounds like the responsible move — quietly line up a replacement before anyone gets hurt, keep the…
The Partnership That Looked Perfect on Paper — And Wasn’t
A domain name gets registered. A logo gets designed. Both founders leave the first meeting energized, already imagining the press…
The Visibility Trap: Why Being Seen Isn’t the Same as Being Positioned
Imagine two employees. One speaks at every industry conference, has a recognizable name in trade publications, and shows up in…