The Small Conference That Doubles as a Research Lab
A slide deck can tell you what you hope is true. A room of paying customers, left to talk among themselves, tends to tell you what’s actually true — or at least what they believe is true, in their own words, without a salesperson standing between you and the answer. That distinction is worth taking seriously if you’re running an early-stage B2B product and wondering whether a “user conference” is something only companies the size of Salesforce get to have.