When Your Website Is Lying to You About Your Idea
A founder opens their analytics dashboard, sees a healthy stream of visitors, maybe even a decent number of clicks — and then watches the conversion number sit flat, week after week. The instinct is to blame the idea: maybe the offer isn’t good enough, maybe the market isn’t there. But before rewriting the pitch or second-guessing the whole business, it’s worth asking a less dramatic question: is the idea failing, or is the page just getting in the way?