The Midnight Click That Didn’t Book a Call — And Why That’s Fine
A buyer opens your interactive demo at 11:40 p.m., clicks through three screens on their own, forwards the link to a teammate, and never books a call. Is that a failed funnel — or is it exactly the kind of evidence a pre-launch team should be hoping for? The honest answer is: it depends on what question you asked the demo to answer, and whether you decided in advance what a good answer would look like.
