The Partnership That Looked Perfect on Paper — And Wasn’t
A domain name gets registered. A logo gets designed. Both founders leave the first meeting energized, already imagining the press release. Everything about the moment says “this is happening.” And yet, as one long-running consultancy discovered after investing real time and money into exactly this kind of arrangement, all that motion can dress up a deal that was never going to work — because the two sides were solving different problems all along.