The Curiosity Test: Why Founders Should Interrogate Demand Before They Chase Capital
Every founder eventually hears some version of the same pitch: investors back people, not ideas. Charisma, ambition, an origin story about noticing what everyone else missed — these are the ingredients of a good fundraising conversation. But there is a quieter, less flattering question that determines whether any of that matters: does anyone actually want what you are building badly enough to change their behavior for it? That question cannot be answered by telling a good story. It can only be answered by testing one.