Before You Hire a Coach, Find the Bottleneck That’s Actually Choking Your Business
Most founders do not have a demand problem; they have a bottleneck problem disguised as a growth problem. Revenue looks flat, so the instinct is to hire someone who promises to fix “growth.” But growth is not a single lever — it is the visible symptom of whatever constraint is currently the tightest. Chase the wrong constraint and even excellent advice will not move the number you’re staring at.
