When a Price Tag Stops Telling the Truth
Imagine two friends open the same grocery app, from the same city, at the same minute, and add the same items to their cart. One pays a little more. Neither of them ever finds out why — the algorithm making the decision isn’t in the habit of explaining itself. That small, invisible gap is not just a pricing quirk. It’s a signal about what a business actually believes it’s selling: a product people choose freely, or a number people simply fail to notice.