Founder reviewing sticky notes and prototype feedback after a murky product test, using customer research to decide the next move
Product Decisions

What to Do After Your Test Comes Back Murky: A Founder’s Guide to the Next Move

You ran the interviews. You shipped the rough prototype. You watched a handful of people poke at the thing you’ve been thinking about for months. And now you’re staring at a pile of notes that feels less like an answer and more like a Rorschach test. A few people loved it. One was lukewarm. Two never came back. So — is the idea good?