The Silence Before the Bad Decision
A founder runs a two-week test on a new onboarding flow. The numbers come back mixed — engagement up slightly, but a handful of users seem confused. In the debrief, one product manager wants to ship it. Another has doubts but says nothing, because the last time she pushed back, the conversation got tense and nothing changed anyway. The team ships. Three months later, they’re trying to figure out why adoption stalled — and nobody remembers that someone already saw it coming.
