Regulars Aren’t Just Loyal — They’re a Hypothesis Waiting to Be Tested
Most small businesses spend their marketing budget the same way: chasing the next new face through the door. But a growing body of transaction data suggests the more interesting story is happening with the customers already walking back in — the ones who show up again and again, almost without thinking about it. The question worth asking isn’t whether they matter. It’s what, specifically, makes them keep coming back — and whether you can actually test that instead of guessing.