Your First Hundred Reviews Are a Shape, Not a Score
A new product can look healthy in month one — four and a half stars, a dozen happy comments, nothing to worry about — and still be sending the wrong signal entirely. Founders tend to watch the average the way they’d watch a stock price, waiting for it to settle. But the average is the least interesting thing happening in those early weeks. What’s actually forming underneath it is a pattern: who is talking, how often, how specifically, and whether the business answers back. That pattern is what a future customer — human or algorithmic — reads long before the number itself means anything statistically.