The Customer Research Habit That Actually Survives Contact With Reality
What if the fastest way to understand your buyers wasn’t a slide deck of quotes, but a habit — a small, repeatable loop that turns scattered evidence into a decision you’d actually defend in a team meeting? That question matters more now than it did two years ago, because AI tools are quietly moving customer research from something you commission a few times a year into something that runs in the background, all the time, inside the tools your team already uses.
