When the Real Business Problem Is You: Turning Hidden Beliefs Into Testable Hypotheses
A business can pass every operational check — capable team, loyal clients, real opportunities to grow — and still stall in the same spot year after year. When that happens, founders usually reach for an operational explanation: the marketing, the systems, the strategy. Sometimes that’s right. But sometimes the thing holding a company back isn’t a process at all. It’s a belief the founder is quietly protecting, dressed up as a sensible decision.